Bra is set between Langhe and Roero and it is considered to be the land of good food and good wines, with specialties known all over the world, such as the “Salsiccia di Bra”, the famous veal meat sausage, the Bra Cheese which is celebrated in the famous Cheese Festival, the vegetables from gardens of Bra, the famous sandwich Mac ‘d Bra, that hold all the tastes of the region in a single bite.
Born in 1986, the Slow Food movement promotes and spreads the culture of fine eating and deals with food education, biodiversity, protection of the territory and defense of food community. The town of Bra is one of the four founder districts of the international movement “Città Slow” (slow cities).