The town of Bra lies among Roero Hills and it is well known because of its culture, history and gastronomy specialties. Its origins go back to the Neolithic, but its history is linked to the Roman Empire and then to the Savoy dynasty, that left visible marks on the territory. Walking through the town it is possible to admire some masterpieces of the Baroque style, such as the rounded façade of the Town Hall and the Church of Santa Chiara, the museum of natural history, the museum of archeology and art and the Toy Museum. On the top of the hill, “La Zizzola” is now the symbol of the town as it hosts a multimedia museum, named the “House of Braidesi”. Bra is also famous for the gastronomy specialties and the several wines produced in the area, known all over the world. The main products are the “Salsiccia di Bra”, the famous veal meat sausage, the Bra Cheese which is celebrated in the famous Cheese Festival, the vegetables from the gardens of Bra and the famous sandwich Mac ‘d Bra, that hold all the tastes of the region in a single bite.

In recent years Bra has become one of the most representative towns in Roero and a real tourist destination thanks to many important events such as Cheese Festival, the Children’s Book Festival and the Easter Fair.

Photo: Tino Gerbaldo